The Vogue Business 2024 100 Innovators: Tech innovators

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Her work is now in the permanent collections of the Los Angeles County Museum of Art and has been featured at Sotheby’s London and Christie’s New York, among others. This February, a collection of 500 digital dresses sold for an approximate total of $1.2 million in 12 seconds. That’s the power of artist Claire Silver, whose work brings digital fashion, NFTs and generative artificial intelligence to the mainstream. The focus is to ensure that Gen AI models comply with internal procedures and policies.

As use of generative AI becomes increasingly widespread, we have seen CIOs and CTOs respond by blocking employee access to publicly available applications to limit risk. In doing so, these companies risk missing out on opportunities for innovation, with some employees even perceiving these moves as limiting their ability to build important new skills. Fine-tuning is the process of adapting a pretrained foundation model to perform better in a specific task. This entails a relatively short period of training on a labeled data set, which is much smaller than the data set the model was initially trained on. This additional training allows the model to learn and adapt to the nuances, terminology, and specific patterns found in the smaller data set. Large language models (LLMs) make up a class of foundation models that can process massive amounts of unstructured text and learn the relationships between words or portions of words, known as tokens.

Generative AI is poised to be one of the fastest-growing technology categories we’ve ever seen. Tech leaders cannot afford unnecessary delays in defining and shaping a generative AI strategy. While the space will continue to evolve rapidly, these nine actions can help CIOs and CTOs responsibly and effectively harness the power of generative AI at scale. The decreasing value of inexperienced engineers should accelerate the move away from a classic talent pyramid, where the greatest number of people are at a junior level, to a structure more like a diamond, where the bulk of the technical workforce is made up of experienced people. Practically speaking, that will mean building the skills of junior employees as quickly as possible while reducing roles dedicated to low-complexity manual tasks (such as writing unit tests).

Players are still encouraged to be creative, allowing for inventive and spontaneous interactions to occur. For example, instead of helping a customer, players can choose to engage in activities instead, like playing hide and seek — a real scenario that occurred during playtesting. Jam & Tea is among several companies competing in the AI-powered NPC space, alongside Artificial Agency, Inworld and Nvidia. Ubisoft’s AI-powered “Ghostwriter” tool writes NPC dialogue for some of its games. AdCreative.ai Enterprise Program, a bespoke solution tailored for businesses seeking to boost their creative potential while prioritizing scalability, collaboration, and privacy.

Meta to expand AI image generation offerings for ads

That changed when Meta’s Li-Chen Miller announced a new generation of Ray-Ban Meta smart glasses on the Meta Connect stage in September. South Korea will relax regulations to boost AI adoption in the financial sector, vows the chief of the Korean Financial Services Commission. Regulators elsewhere will be watching to see what this means for innovation in finance.

However, in the ad toolkit, the backgrounds are generated for the advertiser based on their original product images and will tend to be “simple backgrounds with colors and patterns,” Meta explains. The feature is available to those advertisers using the company’s Advantage+ catalog to create their sales ads. In November 2023, he developed a project to give Balenciaga pieces their own exclusive soundtrack, meaning that only those wearing the garment could access the songs and hear the music. This project created a compelling reason for consumers to desire and interact with digital product identities — no small feat — and paved the way for a future in which digital product passports add value and inspire loyalty. Part tech device, part fashion statement (made in partnership with luxury eyewear makers EssilorLuxottica), demand has outstripped supply and fashion brands are now giving the glasses a closer look.

Meta wants to use generative AI to create ads

Generative AI is a type of AI that can create new content (text, code, images, video) using patterns it has learned by training on extensive (public) data with machine learning (ML) techniques. Two months ago, Meta CPO Chris Cox dedicated his time to coming up with AI tools that can help the company. Zuckerberg said that at that time, the company was still exploring how AI-powered chats work on Messenger and WhatsApp. “[I] expect we’ll start seeing some of them [commercialization of the tech] this year. We just created a new team, the generative AI team, a couple of months ago; they are very busy.

The Creative Studio editor allows effortless post-generation adjustments through intuitive drag-and-drop functionality. At the same time, the upgraded Competitor Insights AI gives you an advantage by keeping tabs on what works best for your competitors’ ads across different platforms. In May 2021, Alibaba debuted one of the first metahumans in China, called Ayayi. With her pearlescent hair and perfect Cupid’s bow, Ayayi has since worked with luxury houses, including Louis Vuitton, Prada and Tiffany, not to mention beauty companies like Guerlain and Shiseido.

Let’s play hide and seek.’ And so the other NPCs heard and said, ‘Oh, we’re playing too,’” shared co-founder and CTO Aaron Farr. The NPCs proceeded to follow the rules of the game, with one seeker walking throughout the store to find all the hiders. One major concern is the issue of AI unpredictability, when the behavior of an NPC becomes excessively erratic, resulting in a frustrating experience for the player. AI can also hallucinate answers, so there’s a possibility that the NPC could say something that’s wrong or doesn’t exist in the world. Hugo Boss has been undergoing a major transition, hoping to bring attention to the brand and generate a new, younger audience where there wasn’t one — a tall order for the brand, which is now split into two after going through a refresh.

It saved me hours, gave me lots of new graphics to use, and was easy to get started with. The only thing I’d change is having the option to get specific sizes for use in advertising where I need 4-5 variations. The sizes at the time that were offered are just horizontal, square, vertical, but I need to be exact with my measurements. The time it has saved me is huge and the best part is I don’t have to sacrifice quality for efficiency. Track and analyze your competitors’ best-performing ad visuals across diverse advertising platforms. You can foun additiona information about ai customer service and artificial intelligence and NLP. Gain insights into their sales hotspots, positioning yourself strategically to stay ahead in the competitive landscape.

The CIO and CTO can help adapt academy models to provide this training and corresponding certifications. Another feature, image expansion, allows advertisers to adjust their assets to fit different aspect ratios required across various products, like Feed or Reels, for example. Also available to Advantage+ creative in Meta’s Mads Manager, the AI feature would allow advertisers to spend less time repurposing their creative assets, including images and video, for different surfaces, Meta claims.

However, it hasn’t stopped him from being an early adopter of practical, useful technologies behind the scenes, pulling in part from his experience at a news personalisation startup and from working at the Financial Times. Kirti Poonia’s journey as an entrepreneur began in 2015 with Okhai, a social enterprise that empowered women in rural areas of Gujarat, India, to enter the marketplace with artisanal products. Today, Okhai collaborates with 30,000 women from various craft clusters, and Poonia sits on its board. She followed this success by partnering with her husband, Prateek Gupte, to launch Relove, a resale technology that allows brands to establish peer-to-peer resale marketplaces on their websites.

Highly skilled developers saw gains of up to 50 to 80 percent, while junior developers experienced a 7 to 10 percent decline in speed. That’s because the output of the generative AI tools requires engineers to critique, validate, and improve the code, which inexperienced software engineers struggle to do. The ability of a business to generate and scale value, including cost reductions and improved data and knowledge protections, from generative AI models will depend on how well it takes advantage of its own data. Creating that advantage relies on a data architecture that connects generative AI models to internal data sources, which provide context or help fine-tune the models to create more relevant outputs. Each archetype has its own costs that tech leaders will need to consider (Exhibit 1).

He explained that creatives are heavily involved throughout the development process, including when it comes to crafting NPCs, giving them motivation, interests and backstory, as well as providing example lines to help the AI mimic the tone and generate lines in real-time. The new game also comes at a time when there’s concern among creatives about the potential challenges posed by the prevalence of generative AI. Last month, SAG-AFTRA — the union comprised of voice actors and other talent — initiated a strike against major game publishers over AI concerns. In Retail Mage, players are approached by customers who each have their own requests. Instead of selecting from preset phrases, players can type in the text generator how they’d like to respond. The player can ask the AI to “say something charming,” and it will offer four different dialogue options.

“If you’re only selling models, it’s going to be difficult because it’s going to be like a zero margin business… it’ll still be a pretty high number because people need this tech – it’s growing very quickly – but the margins, at least now, are gonna be very, very tight.” Generative AI has the potential to massively lift employees’ productivity and augment their capabilities. But the benefits are unevenly distributed depending on roles and skill levels, requiring leaders to rethink how to build the actual skills people need. Instead, CIOs and CTOs should work with risk leaders to balance the real need for risk mitigation with the importance of building generative AI skills in the business. This requires establishing the company’s posture regarding generative AI by building consensus around the levels of risk with which the business is comfortable and how generative AI fits into the business’s overall strategy. This step allows the business to quickly determine company-wide policies and guidelines.

This is thanks, in part, to the work of Gary Pinagot, who, as the digital director of Balenciaga, has led global digital and innovation efforts at the house since May 2022. Each item in Mmerch’s collections is one-of-one and backed by NFT, taking the concept of exclusive ownership to new levels. The concept is backed by Christie’s Ventures and Karlie Kloss, having raised $6.4 million earlier this year. With a background in both fashion and technology, Mugrabi sits in a unique position to chart the path forward for the two to coexist without alienating what came before.

The tool will allow advertisers to create unique and highly targeted ads, which could potentially increase engagement and save time and money. However, considering how Meta was used in the past by bad actors to manipulate users in a very perversive way, it is easy to imagine how this new technology can become a problem. The company’s CTO claims there’s no need for concern, but we should always be cautious and consider the incentives at play. It’s possible (just possible) that Meta may prioritize profits over mitigating potential negative impacts. Most tech organizations are on a journey to a product and platform operating model. CIOs and CTOs need to integrate generative AI capabilities into this operating model to build on the existing infrastructure and help to rapidly scale adoption of generative AI.

Furthermore, software developers will need to learn to think differently when it comes to coding, by better understanding user intent so they can create prompts and define contextual data that help generative AI tools provide better answers. In evolving the architecture, CIOs and CTOs will need to navigate a rapidly growing ecosystem of generative AI providers and tooling. Cloud providers provide extensive access to at-scale hardware and foundation models, as well as a proliferating set of services. MLOps and model hub providers, meanwhile, offer the tools, technologies, and practices to adapt a foundation model and deploy it into production, while other companies provide applications directly accessed by users built on top of foundation models to perform specific tasks. CIOs and CTOs will need to assess how these various capabilities are assembled and integrated to deploy and operate generative AI models. Meta aims to use AI to improve ad effectiveness and apply the technology across all its products, including Facebook and Instagram.

The work of Jan Philipp Wintjes has been a big part of that mission since he joined from PVH Europe in 2021. Now the EVP of omnichannel, Wintjes leads strategy for all Web3, metaverse and tech efforts, which have helped Hugo Boss gain relevance and revenue from the next generation. Most notably, the company recently introduced a membership programme called Hugo Boss XP, that combines traditional loyalty features like levels and points with innovative blockchain elements and Web3 features.

The social media giant Meta is planning to invest in generative AI at the end of 2023. With this action, the company is commercializing the use of the technology to improve its ad creation in its apps. Meta plans to monetize its proprietary generative AI technology by December, joining Google in exploring practical applications.

Addressing this new landscape requires a significant review of cyber practices and updating the software development process to evaluate risk and identify mitigation actions before model development begins, which will both reduce issues and ensure the process doesn’t slow down. Early generative AI use cases should focus on areas where the cost of error is low, to allow the organization to work through inevitable setbacks and incorporate learnings. Our latest empirical research using the generative AI tool GitHub Copilot, for example, helped software engineers write code 35 to 45 percent faster.5“Unleashing developer productivity with generative AI,” June 27, 2023.

The future of AI-driven advertising is here, and AdCreative.ai Version 5 is your way into unlocking its limitless possibilities. The collection aimed to showcase the quality that text-to-image AI can enable, ranging from metallic embroidery to late Victorian and Edwardian fashion — a nod to the new ‘Industrial Revolution’ brought by AI. Silver believes that taste — not manual skills — will be the new hallmarks of artists, with their prompts being the artist’s fingerprint.

The company has been investing in AI for over a decade and recently created a new generative AI team to focus on commercialization. “So previously, if I wanted to create a 3D world, I needed to learn a lot of computer graphics and programming. In the future, you might be able to just describe the world you want to create and have the large language model generate that world for you. And so it makes things like content creation much more accessible to more people,” he said. As a deluge of brands experiment with digital identities, mixed reality and gaming, it can be hard to stand out. And yet Balenciaga has carved its own path, trialling first-of-their-kind projects that push the uses and expectations of new technologies.

Meta’s future is AI, AI, and more AI

Generative AI is seen as a broad technology that can hypothetically expand access to design and creativity and shorten the time it takes for creatives to translate ideas into tangible products. At Pangaia, the programme also integrates digital ID company Eon so that all products sold going forth will be tagged with digital IDs that enable resale at the click of a button. Chat GPT Most recently, in February, circular fashion hub Advanced Clothing Solutions came on board to offer partner brands access to their cleaning and repair solutions at the UK’s ACS hub. At the helm, Gittins is developing new solutions alongside Archive’s base offering to onboard more brands to owned resale — a channel she expects every brand to have in the near future.

Roles to manage these risks are typically few in number relative to the overall AI workforce. In this week’s Use Case Corner, we look at three of the most interesting tools unveiled in the past couple of weeks. In every Brief, we’ll highlight what’s new in LLMs meta debut adcreating generative ai cto that’s relevant to the banking industry. CIBC, Charles Schwab and Groupe BPCE ranked 46th, 47th, and 48th, respectively, in the Leadership pillar in the 2023 Index. This year, all publicly shared their AI strategy, initiatives and outcomes in great detail.

However, Meta’s CTO Andrew Bosworth insists that Meta remains at the cutting edge, with its recently formed generative AI team. TOKYO — Facebook owner Meta intends to commercialize its proprietary generative artificial intelligence by December, joining Google in finding practical applications for the tech. Mintlify offers a collection of documentation-authoring tools, including tools that can auto-generate docs from codebases. As with many open source startups, All Hands AI expects to monetize its service by offering paid, closed-source enterprise features.

Strategic Insights with Creative Scoring AI: Decoding the Language of High-Performing Ads

Players can also interact with any object in the game and state their intentions with that object, such as picking it up or dismantling it for parts. Depending on what they want to do, the game interprets that intention and determines if they’re successful or not. That is part of the delight of when we have what a player https://chat.openai.com/ wants to do combined with its experience to modify the experience in real-time,” added Farr, a former engineering leader at Riot Games and Singularity 6. “Our lead engineer was playtesting one night and went up to the NPCs and just said, ‘I’m bored.’ And the NPC responded by saying, ‘Well, why don’t we play a game?

Scale your creative output, content quality, and campaign performance to match your business needs — without worrying about reliability. The major advantage of using AdCreative is that you can customize your brands on both fonts and colors. The AI recommendation works like a charm for us and we have been taking help from it non-stop. It is super easy with very attractive interface to use and delivers the expected output even for people who have less design knowledge. Believe me or not, you will see a marginal increase in your CTRs and Conversions if you follow and work on the suggested creatives.

• Tech leaders cannot afford unnecessary delays in defining and shaping a generative AI strategy.
• The Gang, which now operates across Lisbon, Stockholm and Kuala Lumpur, creates mini games and interactivity tailored to each brand and has even implemented personalisation of virtual products within Roblox worlds, which brands such as Vans can use to learn about customer likes.
• Players are still encouraged to be creative, allowing for inventive and spontaneous interactions to occur.
• For the CIO and CTO, the generative AI boom presents a unique opportunity to apply those lessons to guide the C-suite in turning the promise of generative AI into sustainable value for the business.
• With a background in both fashion and technology, Mugrabi sits in a unique position to chart the path forward for the two to coexist without alienating what came before.

Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. He emphasized the importance of investing in responsible development, which Meta continually does. Bosworth believes that stopping progress is challenging, and it’s crucial to understand a technology’s evolution before determining protective measures and ensuring safety. Generative AI technology, which can instantly create sentences and graphics, has been commercialized by ChatGPT creator OpenAI.

The company also plans to incorporate the technology into the development of the metaverse, making content creation more accessible. Meta’s AI research began in 2013 and is currently second only to Google in the number of published studies. Entrepreneur Marcus Holmström and game designer Gustav Linde are co-founders of gaming studio The Gang, which launched in Stockholm in 2019 and is the engine behind a series of popular games and fashion brand experiences on Roblox. The Gang was early to recognise the potential of Roblox as a platform for brand activation and has helped various fashion and lifestyle labels build Roblox worlds to reach new, young consumers. Its projects include the Gucci x Vans co-branded world, Givenchy Beauty’s winter world and footballer Jack Grealish’s appearance in Roblox’s Gucci Town.

With 350 million downloads since 2023, Llama is the dominant open-weights model. Banks including Goldman Sachs, Citi and Nomura have said they use the model, and more are experimenting privately. The 2023 Evident AI Leadership Report found that HSBC was one of 14 banks (out of 50) without a CIO or CTO on their executive committee. This latest promotion is a signal of HSBC’s prioritization of AI in its strategy and increased AI maturity. It requires extensive programming and graphics before producing their desired virtual world. Bosworth points out that the company will rely on several language models or LLMs to successfully make a 3D-modeled dimension.

Going forward, Vissoud’s work will continue influencing the industry through new uses of AI and immersive technologies. As the most valuable luxury brand in the world, Louis Vuitton’s products and projects are closely followed, often indicating the direction of travel to the wider industry. So when it comes to NFTs, phygital goods and artificial intelligence, Louis Vuitton’s strategy leaves a mark. That’s the responsibility of Agnès Vissoud, who founded Louis Vuitton’s digital innovation department in 2017 and serves as its global director.

AdCreative.ai is thrilled to unveil AdCreative.ai Version 5, a significant step forward in AI-powered advertising solutions. In this latest release, we proudly introduce two game-changing features, Product Photoshoot AI and Creative Scoring AI, designed to boost your conversion rates to unparalleled levels. It’s a category coined by Colby Mugrabi, the fashion-tech entrepreneur who founded Mmerch in 2022. The new-age ‘fashion house’ combines digital design, blockchain and craftsmanship to introduce more people to the power and potential of tech-enabled couture.

The company has been investing in AI research since 2013 and has made significant progress. Meta’s research output is second only to Google in the number of published AI studies, according to a 2022 analysis by AI research analysis platform Zeta Alpha. Although generative AI holds great potential for efficiently handling numerous tasks, concerns remain about its impact on human control over civilization. In March, the Future of Life Institute, a U.S.-based nonprofit, initiated a petition calling for a six-month halt to the technology’s development. Meta says it’s already tested these AI features with a small but diverse set of advertisers earlier this year, and their early results indicate that generative AI will save them five or more hours per week, or a total of one month per year. However, the company admits that there’s still work ahead to better customize the generative AI output to match each advertiser’s style.

If the player wants to perform an action, like sitting in a chair, a notification appears on the screen indicating that the action was performed. Continuously improving the AI engine will help mitigate unpredictable NPCs, Yichao believes. Players can also rate the characters’ responses, which provides data to help improve the characters’ behavior. Plus, Jam & Tea claims to have put guardrails in place to prevent inappropriate conversations. However, Jam & Tea claims it’s taking a balanced approach to the inclusion of AI, and wants to protect artists, writers and other creatives working in game design.

This article on the Vogue Business 100 Innovators is part of our Vogue Business Membership package. To enjoy unlimited access to Member-only reporting and insights, our NFT Tracker, Beauty Trend Tracker and TikTok Trend Tracker, weekly Technology, Beauty and Sustainability Edits and exclusive event invitations, sign up for Membership here. Banks know about the risks AI poses to their business (see “Banks have a deepfake problem”, The Brief, August 22).

Zaccariello’s work is unique in that it blends the brand’s wider marketing messages into new formats with bold curiosity. Nicky Yu Xiao is the brains behind the creation of Ayayi and the founding partner of tech company RM Group, established in September 2020. Xiao, whose background is in film and TV production, is also behind the hugely successful Robbi, an IP that has collaborated with world-renowned brands, including Porsche and Descente and has fronted a global campaign for fragrance house Creed. Tapping China’s wave of large language models and artificial intelligence-generated content (AIGC), RM Group has since moved into an AI-first strategy and launched an AIGC marketing assistant with the aim of reducing costs and increasing efficiency.

CIOs and chief technology officers (CTOs) have a critical role in capturing that value, but it’s worth remembering we’ve seen this movie before. New technologies emerged—the internet, mobile, social media—that set off a melee of experiments and pilots, though significant business value often proved harder to come by. Many of the lessons learned from those developments still apply, especially when it comes to getting past the pilot stage to reach scale. For the CIO and CTO, the generative AI boom presents a unique opportunity to apply those lessons to guide the C-suite in turning the promise of generative AI into sustainable value for the business.

Meta’s advancements in AI technology could provide improved ad targeting and effectiveness for advertisers. AI-driven tools can help advertisers better understand their target audience, optimize ad placements, and personalize ad content, resulting in more effective campaigns. “Our philosophy is that we believe creatives are going to be only more essential as we move forward in using this technology and in bringing new experiences to players,” co-founder and chief creative officer M. Yichao, who was the former narrative designer for Guild Wars 2, League of Legends and other titles, told TechCrunch. Wintjes’s strategy links the digital and physical in other ways, too, including a ‘planet’ of interconnected experiences in Roblox and a gamified, virtual, shoppable version of its luxury villa in Bali. Ranjan Roy’s role as SVP of strategy at intimates brand Adore Me doesn’t require a particularly tech-savvy lens.